NIKE AIR MAX
270 REACT LAUNCH
Client:
Nike/ Exposure
Role:
Illustrator
Project Summary:
Nike commissioned seven young artists to create bespoke artworks and matching trainers for the launch of its new Air Max 270 x React shoe. Each of the designs has been inspired by modern art movements from pop art to Bauhaus, op art and psychedelia, with colours from the designs carried over to the collection of shoes.
BACKGROUND
Exposure reached out to me for an exciting collaboration with Nike, tasking me with creating a distinctive artwork inspired by the vibrant, mind-bending aesthetic of 1960s psychedelic art, using a specific colour palette provided by Nike. This palette was significant, as it was set to launch as a limited edition colourway of the Air Max 270 x React trainer.
My artwork, embodying the essence of this era and Nike's innovative vision, premiered at both an exclusive Nike event and the @nikelondon Instagram page; and was featured prominently on Highsnobiety, and in the popular youth magazine 'It's Nice That'.
NIKE AIR MAX 270 REACT