WINGSTOP
Stratford Launch
PROJECT GOAL
Wingstop UK hit me up to design some merch for the launch of their new flagship store in Stratford. The brief was simple – make it loud, local and something people would actually wanna wear. I wanted the design to rep both the brand and the area, so it’s packed with Stratford landmarks, faces and bits of culture from the ends. We printed it on tees and hoodies for the launch – proper collector’s pieces for anyone who managed to get their hands one before they sold out.
Final Wingstop Shirt Design
Concept Designs
Inspiration
The inspiration for the design was pulled from those old retro Godzilla posters. Wingstop’s mascot “Ranchy” became a London legend – gold tooth, shades, rings – spraying Stratford with beams of flavour. If you look close, there’s even a little pug cameo for the UK franchise owner. The launch day went off – DJs, grime sets, food everywhere, queues down the road just to cop the merch. Energy was unreal, proper Stratford celebration.
Wingstop Stratford Launch
